Role summary:
Probo is seeking a passionate and knowledgeable&nbsp;Football and Cricket enthusiast to join our dynamic Social Media Marketing team. As an integral part of our marketing efforts, you will be responsible for creating engaging and relevant content centered around football and cricket to drive brand awareness, engagement, and growth across various social media platforms.
What You Bring:&nbsp;
<ul>
<li>A voice that echoes the roar of stadiums &ndash; your words have power!</li>
<li>Cricket and Football knowledge that's second to none.</li>
<li>Eye-catching visuals that'll make thumbs stop mid-scroll.</li>
<li>A knack for riding the social media wave and riding it well.</li>
<li>A collaborative spirit &ndash; because we're all about teamwork.</li>
</ul>
What'll you do:
<ol>
<li>Maintaining interactions on all social media handles (YouTube, Instagram, Facebook, and Twitter)</li>
<li>Craft killer content that keeps fans on the edge of their seats.&nbsp;</li>
<li>Develop social media calendar on a weekly and monthly basis</li>
<li>Maintaining the YouTube community</li>
<li>Designing exclusive posts and thumbnails</li>
<li>Getting engagement on profile and posts</li>
<li>Hosting giveaways on all social media platforms</li>
</ol>
Benefits:
<ul>
<li>Receive a monthly stipend of INR 15,000 to support your journey with us.</li>
<li>Gain a valuable Letter of Experience, enhancing your academic portfolio with real-world achievements.</li>
<li>Elevate your profile with a Letter of Recommendation, showcasing your exceptional contributions (available upon request).</li>
</ul>
About us:
Probo was founded in 2021 by Sachin Gupta and Ashish Garg, both NIT-K/IIM-C grads who worked together at Uber &amp; Urban Company prior to their venture.
At its heart, Probo is an opinion trading platform building prediction markets for India. On Probo, users can find questions on many topics of their interest, like sports, news, finance&nbsp; and many more. Users can swipe yes or no to express their opinion and place trade(s), and by doing so they enter into an event contract with another user on the other side of the trade. Probo is a matching engine that enables the execution of this event contract. Each trade is INR 10, and at the end of the event contract, the user with the correct opinion wins the quantum at stake.
We are also backed by the finest institutional investors in the form of Sequoia and Elevation (formerly SAIF Partners). We are also blessed by some of the most audacious Indian entrepreneurs and tech leaders such as Kunal Shah (Cred), Kunal Bahl/Rohit Bansal (Snapdeal), Bhavik Koladiya (BharatPe), Harshil Mathur/ Shashank Kumar (RazorPay), and early Uber and UrbanCompany mafia
&nbsp;

Social Media Marketing (Internship)

As a Graphic Designer, you will help crystallise the brand&rsquo;s visual expression. Weave iconography, typography, colour, space, and texture together to help our users successfully relate, recognise and recall our products, creating awareness on social media channels.
&nbsp;
<h4>About Probo</h4>
Probo was founded in 2021 by Sachin Gupta and Ashish Garg, both NIT-K/IIM-C grads who worked together at Uber &amp; Urban Company prior to their venture. At its heart, Probo is an opinion trading platform building prediction markets for India.
We are backed by the finest institutional investors in the form of Sequoia and Elevation (formerly SAIF Partners). We are also blessed by some of the most audacious Indian entrepreneurs and tech leaders such as Kunal Shah (Cred), Kunal Bahl/Rohit Bansal (Snapdeal), Bhavik Koladiya (BharatPe), Harshil Mathur/ Shashank Kumar (RazorPay), and early Uber and Urban Company mafia.
&nbsp;
<h4 dir="ltr">Who will you work with?</h4>
You will primarily work alongside marketing &amp; product design teams on projects requiring a strong focus on graphical content.
&nbsp;
<h4 dir="ltr">What will you do?&nbsp;</h4>
<ul>
<li dir="ltr" aria-level="1">
Collaborate with brand, field marketing, and social media team members to create campaign-level work that is consistent with the brand image across multiple channels and customer touchpoints
</li>
<li dir="ltr" aria-level="1">
Help maintain an organised library of brand assets
</li>
<li dir="ltr" aria-level="1">
Support with content production and editing
</li>
</ul>
&nbsp;
<h4 dir="ltr">What are we looking for?&nbsp;</h4>
<ul>
<li dir="ltr" aria-level="1">
An impressive portfolio featuring strong graphic design, typography &amp; composition skills
</li>
<li dir="ltr" aria-level="1">
3-5 years of experience working as a graphic designer for consumer and/or sports brands
</li>
<li dir="ltr" aria-level="1">
Excellent communication skills to present creative work to cross-functional partners
</li>
<li dir="ltr" aria-level="1">
Expert knowledge of Adobe Creative Cloud and high-level photo-editing ability; AI and other advanced applications are a plus!
</li>
</ul>
&nbsp;
<h4>What are we offering?</h4>
<ul>
<li>Workstation of your choice</li>
<li>Yummy &amp; healthy food</li>
<li>Unlimited leaves policy for full time Probers</li>
<li>Education budget for your growth</li>
</ul>
&nbsp;
<h4>Curious about this team?</h4>
Checkout <a href="https://design.probo.in/" target="_blank" rel="noopener">Medium</a> to see how the Design team works.
&nbsp;
<h4 dir="ltr">How to apply?</h4>
Simply apply with a portfolio that demonstrates your design work. We want to see your thought process, aesthetics and high-quality samples of work.

Senior Graphic Designer 

Job Overview:
As the SEO Specialist, you will be responsible for developing and executing effective strategies to optimize our website and YouTube channel for search engines. You will work closely with the marketing team to drive organic traffic, improve search rankings, and maximize the online presence of Pavilion - a sports media initiative for hyperlocal India.&nbsp;
 Responsibilities:
<ol>
<li dir="ltr" aria-level="1">
Keyword Research: Conduct thorough keyword research to identify high-impact, relevant keywords for both website and YouTube content.
</li>
<li dir="ltr" aria-level="1">
On-Page SEO Optimization: Optimize website and YouTube content, including titles, meta tags, descriptions, and headings, to improve search visibility and user engagement.
</li>
<li dir="ltr" aria-level="1">
Content Creation and Optimization: Collaborate with content creators to develop SEO-friendly and engaging content for both website pages and YouTube videos.
</li>
<li dir="ltr" aria-level="1">
Link Building: Develop and implement effective link-building strategies to improve the domain authority and backlink profile of our website and YouTube channel.
</li>
<li dir="ltr" aria-level="1">
YouTube Channel Management: Manage and optimize the YouTube channel, including video descriptions, tags, thumbnails, and playlists, to increase visibility and viewership.
</li>
<li dir="ltr" aria-level="1">
SEO Auditing: Regularly conduct comprehensive SEO audits of the website and YouTube channel to identify areas for improvement and implement necessary changes.
</li>
<li dir="ltr" aria-level="1">
Competitor Analysis: Monitor and analyze the SEO strategies of competitors to stay ahead of industry trends and best practices.
</li>
<li dir="ltr" aria-level="1">
Data Analysis and Reporting: Utilize SEO tools and analytics to measure the effectiveness of SEO efforts and provide regular reports on key performance indicators (KPIs).
</li>
<li dir="ltr" aria-level="1">
Technical SEO: Collaborate with the web development team to ensure the website is optimized for search engines, including site speed, mobile responsiveness, and structured data.
</li>
<li dir="ltr" aria-level="1">
Stay Updated: Keep abreast of industry changes, search engine algorithms, and emerging SEO trends to proactively adjust strategies accordingly.
</li>
</ol>
Requirements:
<ul>
<li dir="ltr" aria-level="1">
Bachelor's degree in Marketing, Communications, or a related field.
</li>
<li dir="ltr" aria-level="1">
6-8 years of proven work experience as an SEO Specialist, with a focus on both website and YouTube SEO.
</li>
<li dir="ltr" aria-level="1">
Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
</li>
<li dir="ltr" aria-level="1">
Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
</li>
<li dir="ltr" aria-level="1">
Proficiency in content management systems (e.g., WordPress) and YouTube Studio.
</li>
<li dir="ltr" aria-level="1">
Familiarity with HTML, CSS, and basic web development concepts.
</li>
<li dir="ltr" aria-level="1">
Analytical mindset with the ability to interpret data and draw actionable insights.
</li>
<li dir="ltr" aria-level="1">
Excellent written and verbal communication skills.
</li>
<li dir="ltr" aria-level="1">
Strong attention to detail and ability to manage multiple projects simultaneously.
</li>
<li dir="ltr" aria-level="1">
Creative thinking and problem-solving skills.
</li>
</ul>
Preferred Qualifications:
<ul>
<li dir="ltr" aria-level="1">
Google Analytics and Google Ads certifications.
</li>
<li dir="ltr" aria-level="1">
Experience with social media marketing and other digital marketing channels.
</li>
<li dir="ltr" aria-level="1">
Knowledge of video SEO and YouTube optimization techniques.
</li>
</ul>